The December AA Advertiser Newsletter has results of consumer research carried out by Saatchi and Saatchi in November 2008. A broad mix of Kiwi consumers were contacted and the following key insights were gleamed so far:
Kiwis don’t mind spending time researching NZ travel online if it saves money
Kiwis will book NZ travel sooner rather than later if they perceive this to be cheaper
Offering a free meal, e.g. breakfast, is a great purchasing incentive
Although there is a group of Kiwis that prefer to fly, the majority of Kiwis don’t mind the drive – even when they take into account the cost of petrol
Travelling with kids is perceived as hard work unless we make it really easy for them by providing options for kids or by influencing the perceptions which hold them back
Kiwis genuinely want to travel more around New Zealand but require a prompt to do so, e.g. a public holiday, long weekend or event
