eTourism has become a buzzword in an environment where more than 80% of global travellers first turn to the Internet when making travel plans. The Internet has empowered travellers, but has also distracted them. When on-tour they not only inhabit the real world, but continue to interact with a multitude of virtual communities.
So how do tourism operators leverage the increasing customer use of the Internet to research and purchase travel related items online and to gain loyal returning visitors?
For us it was a no-brainer to register again this year for the 2nd eTourism Conference, 31 August and 1 September this year being held in Auckland.
Lea Boodée from onCue Conferences + Events has kindly given us a run-down on what to expect:
"A spectacular line up of speakers will provide delegates with terrific insight into some of the latest marketing trends and business practices in the tourism industry in the digital age. Speakers will present how to take advantage of the latest social media and mobile marketing tools, and discuss some of the challenges and opportunities facing tourism operators and marketers in an ever-changing online business environment. This conference will leave you buzzing with new ideas to implement when you return to the office, saving you weeks of research and valuable time!"As a bonus, this year "The TourismTech Expo" will run concurrently at the Ellerslie Event Centre and entry will be free of charge for eTourism attendees.
Sounds great!
In order to encourage more fellow moteliers to join us this year, "Motella" has become a Supporting Sponsor of the eTourism Conference.
We have registered online HERE, booked the flights, reserved a hotel room and look forward to seeing you there!
