Wednesday, November 7, 2012

Four More Years...

The verdict is in - Americans really are stupid!
Apparently the pathway forward for the "Free" World is more tax, larger debt and bigger government....


 Hopefully there's plenty of these consumer items stockpiled from the last election - they're soon going to become very popular:
 

Top 2012 Rants And Raves For Accommodation Guests

Have you noticed a proliferation of these stickers appearing on motel, hotel and restaurant entrance doors? These businesses appreciate the value of being associated with a strong brand - A very successful "old-school" marketing move by TripAdvisor.

We are all influenced by the shared experiences and recommendations of others...even if we don't necessarily know them. Guest reviews are a powerful consumer tool that allow quick and easy comparisons when researching products and services online.

For accommodation providers, it would appear that investment in official star grading programs are becoming less relevant. By choice, the public are increasingly using guest reviews to make decisions and are more trusting of private companies like TripAvisor to codify accommodation options over government funded rating agencies that engage physical site inspections.

While accommodation providers are naturally suspicious and cautious about open guest feedback platforms, it has to be remembered that as a general trend across all reviews—about 81% are positive.

Successful businesses seem to be the ones that accept and encourage feedback. Negative reviews can be soul-destroying, however those businesses that can immediately fix the problem and respond online will be seen in the best light.

So what are guests ranting and raving about most often?

Online reputation company, TrustYou recently conducted a study of over one million guest comments over several platforms to find out to top rants and raves - It makes interesting reading:

Top rants by hotel guests in 2012 (followed by the number of mentions)

1. Unprofessional/incompetent service (11785)

2. Small room (8669)

3. Expensive/overpriced (8390)

4. Tasteless, bad breakfast (8243)

5. Bad food (5956)

6. Dirty room (5439)

7. Unfriendly service (5123)

8. Bad bathroom (4600)

9. Bad service (4266)

10. Loud, noisy room (4123)

Top raves by hotel guests in 2012 (followed by the number of mentions)

1. Friendly, professional, efficient service (103440)

2. Great, well-situated location (98668)

3. Good room (40191)

4. Great food (42868)

5. Great breakfast (41356)

6. Clean room/hotel (27513)

7. Large room (23867)

8. Good, affordable price (23292)

9. Good bed (11369)

10. Nice view (9147)

So, according to TrustYou, what do these lists mean for accommodation providers?  
Raves outnumber the rants

The number of positive comments far outnumbers the negative. Great service, for example, has nearly nine times the number of comments than unprofessional or incompetent service. Across all reviews, we find this to be true. About 81% of the reviews we analyze are positive.

Win guests with service

Want to win over your guests? Improve your service. The biggest turnoff for guests was unsatisfactory service, appearing on the top rant list three times, in a variety of forms: unprofessional/incompetent service (number one spot), unfriendly service (seventh place), and bad service (ninth place).

A good meal makes a difference

Appearing on both the rants and the raves list twice, guests love a good meal. Breakfast, specifically, and food, in general, are memorable and talked about. Deliver on the culinary front and you are sure to impress guests.

Internet no longer an issue?

While there seems to be lots of talk surrounding hotel Internet (free vs. charging for it), that did not make the top 10 rant or rave. Is this no longer a big deal for guests? We wouldn’t go this far. Internet is still important, but paying for it might not be the “deal breaker” that it has often been singled out as.

Monday, November 5, 2012

Hard to argue?




Moteliers Rights...Continued

We've been stalking the evolving story of GK, the sex worker from the Gold Coast that habitually used motels to conduct her trade.

In a landmark legal decision earlier this year, it was determined that motel operators across Australia, could find themselves in breach of the anti-discrimination laws that exist in every state if they try to turn away prostitutes.

The decision in GK's favour was based upon the simple premise that sex workers using a motel bed to conduct trade should be treated no differently from other guests (ie sales reps etc) that may conduct business in a motel room by using the telephone or internet.

In (hopefully) the latest chapter in this story, it would appear that it has taken a rushed amendment to Queenland's Anti-Discrimination Act to enable a common sense outcome. A law change effective from last Thursday now gives more certainty for the rights of Australian moteliers to refuse sex workers accommodation, or evict them if they believe they are operating a business from a guest room.

It's been very impressive how quickly this was able to be resolved.

Although discrimination laws in Australia and New Zealand are based on a similar premise, it would probably be a long-shot if a sex worker plying trade from a motel guest room in this country could successfully claim discrimination after being asked to leave. It would take very good legal representation acting for a "victimised sex worker to squeeze a result from our established Human Rights Act.

It has to be kept in mind that when hurt feelings, entitlement and legal aid is involved, it's not inconceivable that a sex worker could construct case against a hapless Kiwi motel after enduring the humiliation of being tossed out. It's not unknown for courts and tribunals to interpret laws for the benefit of the individual over businesses, however the law change in in Australia gives some comfort.

Very pleasing to see that Australian law makers backed the rights of our Ozzie motelier cuzzies and displayed willingness to make the law work to protect common law property rights of moteliers.
"MOTEL and hotel owners will have more power to refuse rooms to sex workers under changes to Queensland's Anti-Discrimination Act.

Attorney-General Jarrod Bleijie says the changes, which took effect on Thursday, give accommodation owners stronger powers to evict sex workers and refuse to rent them rooms.

"A recent Queensland Civil and Administrative Tribunal decision ruled the owners of a motel in Moranbah had breached the Anti-Discrimination Act by denying a legal sex worker a room," Mr Bleijie said on Thursday.

Moranbah is a mining town in Queensland's Isaac region.

"This decision is being appealed by the Moranbah motel but it is necessary in the interim to change the law to give businesses certainty in controlling the use of their premises," he said.

The changes will mean owners can refuse a sex worker accommodation, or evict them if they believe they are operating a business from the room.

"The Newman government supports business owners' ability to make decisions about what does or does not occur on their premises," Mr Bleijie said.

"At the end of the day if someone is running a business out of a hotel or motel room and the operator or manager receives complaints from other patrons they should be able to do something.

"It is about levelling the playing field so the laws suit the majority not the minority."

Friday, November 2, 2012

Happiness Waiting Room

One of the successful dynamics of many small businesses is the combination of a husband and wife team that own and run a business - this is particularly prevalent in motels. They throw themselves into the business and with the one partner closely critiquing the other, there is no time to welsh on the job at hand.

Employment laws don't apply to husband and wife business owners that will generally work 7-days and if they are honest with themselves, sometimes this may be below the minimum wage for their efforts.

Although they work hard, the husband and wife business owners are passionate about what they do (at least in the beginning) so are motivated to succeed. It's amazing how highly motivated someone becomes in order to try and stay afloat after borrowing a large wad of cash from a bank to purchase a business.

Working alongside your significant other does have its advantages and when it works, it's a formidable force against other business combinations. The trouble is when things go wrong and rational thinking gets thrown out the window. Unfortunately over the years I've seen many examples. Often it's hard to fathom what came first - was it the break down in the relationship? Or was it the business starting to struggle over hard times?

Most people can compartmentalise their lives by separating their marriage, family and business. When a husband and wife purchase a motel, the lines are blurred when suddenly everything is brought together under one roof - for a small majority this has the makings of an explosive outcome.

Sometimes a little clarity and balance is required from an outside source.

Stef Haami from The Motel Guru runs an innovative motel training company that provides moteliers with support and training from buying a motel through to running it successfully and exiting smoothly.

Stef has kindly sent us a little bit of her inspiration that we're happy to share:
Are you in the happiness waiting room? Are you waiting for that big break before you can be happy?

I hate to admit that I’ve found myself in the waiting room many times over the past few years. I say to myself “I’ll be happy when I lose 10kg….I’ll be happy when I have a baby….I’ll be happy when I have more money”. I’m pleased to say that I’ve finally figured out that if I’m not happy “today” I’ll never be happy. I’m now happy with every part of my body – tree trunk legs and all! I’m happy with my bank balance and I’m sure you can all guess what’s in there – I’m a shareholder of The Motel Guru. I actually think I would’ve made my fortunes by now if I’d asked every person for $1that advised me “moteliers won’t pay for training”.

Abraham Lincoln said it best “You’ll be as happy as you make up your mind to be”

If you want to make changes in your life, at some point you have to decide that, rather than suffer anymore, you are going to live in happiness. You are the only person who can do that and guess what? The fantastic thing life gives us is a “choice”. You can choose to have a happier life today or put it off until tomorrow. You can choose to look for the things in life to appreciate, no matter what. It’s your choice.

When you’re deciding whether to be happy today or not, remember happiness doesn’t come from big pieces of great success, it comes from small daily achievements. Find the small things in the day that make you happy. I’m happy if I get through the day with only making one visit to the coffee cart! We must be happy with what we’ve got while we’re in pursuit of what we really want.

Whether you’re on your way or you’re already there, you’ll be as happy as you make up your mind to be – right now.
 Here’s to your happiness!
Stef

Thursday, November 1, 2012

Official Airline of Middle Earth

Adding to Hobbit overload, Air New Zealand has jumped on the bandwagon by updating its safety video.

Who would have thought that the release of a regulation safety video would become a media event and make compulsive viewing? The new video, An Unexpected Briefing, will probably become Air New Zealand's most popular yet, but it has stiff competition. 

Mile-high madness with Richard Simmons! was released by Air New Zealand earlier this year and has so far amassed 2.6 million views on YouTube. The popular Bare Essentials Of Safety was released in 2009 and is the most popular with a tad under 7 million views.

I see that Air New Zealand has now using the tagline “Official Airline of Middle Earth” and is closely tag-teaming Tourism New Zealand's total brand immersion in the Hobbit movie franchise.

With the last of the Hobbit movie trilogy due to be released in 2014, I wonder what sort of lifespan an advertiser can place on co-branding with a fantasy-adventure film series?

I also wonder what sort of return is Air New Zealand getting from being the most high-profile, innovative Kiwi company in the social media space? 




Hotel Rant

We all need to rant.

It's healthy to let-it-all-out every now and again and luckily we have social media so that others can be inflicted with our frustrations:

Wednesday, October 31, 2012

Whale Oil Joins The MSM

The way we choose to receive our news is changing rapidly.

A couple of weeks ago our region experienced a reasonable sized earthquake (apologies to Christchurch residents as this was a tiddler in comparison to what you have experienced). Instead of  adopting the wussy "drop, cover and hold" technique, I instinctively reached for my iPhone to check-out Twitter. I was instantly gratified with fellow tweeters' pithy comments confirming that I wasn't alone. After adding my own enlightened comment to the Twittersphere I was able to extract all I wanted to know about the quake including the exact location, magnitude etc.

Only a few days ago we were greeted with news of pending doom in the United States (No, this time it wasn't poll results showing Obama's likely re-election). Deadly cyclone Sandy was about to gatecrash into the US East Coast. My first reaction was to head for Google and was soon directed to a selection of  live cyclone web cams that included views from the top of the Statue of Liberty to a desolate looking Times Square being lashed with rain to the bemusement of a few hardy camera wielding tourists. 

Newspapers aren't dead yet, however for many they serve as a quaint tactile headline summary of events that have already been viewed online or on television the day before.

Newspaper companies are creating some quality and timely content online and are even starting to regularly point readers of newspaper print to their online channel for the latest on evolving stories or for more in-depth detail and supporting media.

Blogs have encouraged the crowd sourcing of news and opinion and are now regularly becoming the first to publish breaking news. Blogs are also written by real people that unashamedly have opinions and political bias - unlike the MSM that have a pretense of being unbiased, while emphasising certain facets of a news story to guide opinion.

Just how media companies are going to manage the decline of print, source/shape content and monetise online content is yet to be made clear.

Maybe the man behind New Zealand's number-one blog, Cameron Slater from Whale Oil has some ideas?
Internet shock jock goes mainstream

“Wellington, you’re on notice – be afraid.”

New Zealand’s number 1 news and opinion blogger Cameron Slater has today been appointed Editor of the Truth.

Truth is New Zealand’s last remaining Kiwi-owned national newspaper which this year turns 125 years old.

Slater has been brought on board to fundamentally change the way newspapers deliver to their audiences. Newspapers worldwide are in decline, due, Slater says, to a tired old business model that no longer works.

“We’re not going to spend $4 million on a paint job and then deliver the same tired old paid-for shit.

“Most of the media in this country is weak, and it’s paid for. The integrity in news went ages ago.”

Slater is adamant that the backbone of New Zealand – the people who work – are not getting a fair shake from government or the system. He aims to change that.

“Each and every one of us has got an investment in NZ Inc, and the majority of the people in charge of the place are taking the piss out of our investment.

“We’re going to keep the buggers honest. There’s no better disinfectant than sunlight.

“To use a tired phrase – if you have nothing to hide, you have nothing to fear, so Wellington, you’re on notice – if you’re having a lend, we’re coming for you!”

Changes will be rolled out over a period of months and will include both print and a 24 hour news website to support the paper. Slater aims to alter the approach to news presentation significantly.

“We took the pulse of the nation, and it had nearly bloody died.

“No bastard wants to read old news – they can get that online. We’ll be more of a views-paper that promises to deliver REAL news, REAL opinion.

“The people are numb from the eyes down with the diet of PR’d crap they get now. I will not do it to them anymore – it’s not right.

“I assure you – the little paper that could still can!”

There will be further announcements regarding contributors and editorial direction.

Slater’s first issue will hit newsstands on Thursday 8 November 2012.


Jasons Unboxed

The folks at Jasons Travel Media have responded to our post, Jasons - First To Hit The Streets.

Jasons point out a few changes they've made to their accommodation guide that is being unboxed and distributed by accommodation advertisers at the moment.

The Jasons Team said...
It's fantastic to read that you are as excited about opening a box of new books as we are, and that you welcome the publication of the new Jasons Motels, Hotels and Apartments guide.

This year we’ve spent a lot of time listening; listening to our advertisers and listening to travellers about how to make this guide an even better resource for everyone. It means that the guide has had a number of changes (some of which you’ve mentioned, but I hope you don’t mind us taking this opportunity to point out a few things you didn’t).

  • Advertising templates have been designed to be easier to scan for our bold listings and the template ads.
  • Design and editorial overhaul for the regional and town editorial. This includes a chance for people in the industry to engage with the reader with the Regional Highlights contributed by advertisers, Jasons staff and our social media 'likers'.
  • We’ve gone from an alpha-organised guide to a regional-organised guide.
  • Photo-based front cover – which you’ve mentioned. We surveyed over 400 travellers to help us find the cover layout that is more likely to get picked up by the right people.

We love it, and anecdotal evidence suggests that it's already getting a strong and welcome response from those who’ve found it at the display stands at the airport.

If any of you would like to add helpful tips for your region for next year’s edition, please let us know here: https://www.surveymonkey.com/s/L5WRP8G

Best wishes for a busy summer season to all!

The Rugby World Cup did not make us richer

Shock, horror! This will come as a big surprise to accommodation providers throughout the country - Apparently the orgy of feel-good public expenditure on hosting the Rugby World Cup did not make us richer! 
NZIER said major international events tended to "suck in" visitors from before and after the time they are held, creating a displacement effect. It said most event analysis doesn't stack up because it missed the displacement effects.

It means the benefits are often far smaller than people think....

The displacement effect meant the net number of visitors an event generates is much lower than the visitors to the event, and NZIER said the Rugby World Cup 2011 was a good example of this.

"We estimate there was little overall boost to visitor arrivals because there were fewer visitors before and after the 133,000 international visitors that came to New Zealand for the tournament," it said.

"Crucially, domestic tourism is displaced expenditure that would occur elsewhere in the economy. This significantly reduces the overall benefit from the events. "Simply put, major domestic events do not make New Zealanders any wealthier," it said.

Increased spending at the major event is mostly offset by reduced spending elsewhere. This might take the form of reductions in other holidays, spending on takeaways and eating out, or spending on household items such as TVs.

NZIER said most event analyses used multipliers to capture second rounds of spending from the profits and wages captured by local events.

But the multipliers used to capture second round spending also needed to be applied to the reduction in spending that cannot now occur elsewhere in the economy.

"Regional events are more likely to only reallocate spending across regions. They are likely to benefit the region, but at a national level let's be clear - little additional income is generated by these events," it said."
 NZIER_RWC                                                            

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