Bring on the Aussies!
Wotif.com is calling upon its accommodation suppliers to expose themselves to more Aussies.
Australia seems to be a market that is seen by most in the tourism industry as an attractive target for offshore tourism promotion and the best opportunity to resist the slide in overall tourism numbers.
The Wotif.com 5-Day Sale will promote New Zealand to Australian travellers and take place from Monday 22nd June to Friday 26th June 2009. Operators will make rooms available over a 3-month window from 22 June.
Accommodation deals must be exclusive to Wotif.com, be at least 50% off the rack rate and have a maximum minimum stay of 2 nights.
Sounds like an excellent proactive promotional idea to us!
It is good to see that Wotif will be working with Tourism New Zealand and it would appear that the extent of the crown entity's involvement will be providing promotional links from their popular website newzealand.com.
Due to their higher rack rate, hotels should be able to easily accommodate a 50% reduction into their existing tariff structure. Motels that traditionally offer lower tariff with a narrower band between their rack and sell rates may find a 50% reduction more challenging.
It can be argued that a promotion that is purely based on rate reduction is merely appealing to the lowest common denominator. What we like about the initiative is that it is a proactive "industry response." We hope that this will be prove to be successful and that operators will be supportive.
