The campaign that started on Monday 22nd June was to finish on Friday 26th June, however this has now been extended to run until 5pm (AEST) on the 30th June 2009.
Controversially amongst many accommodation providers, wotif's promotion was tariff focused by the requirement of operators to offer at least 50% off their rack rate.
Although the campaign was a call to action for accommodation providers to expose themselves to more Aussies, wotif have also been promoting the same deals to Kiwis that included a mass email to their customer base today.
We are curious to find out how successful the promotion has been so far and invite our dear readers to offer some comment.
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I spoke to several moteliers in my area (central north island) most are not keen on the idea, but would be interested in some concessions. Although if you look at what some resort destinations are offering i.e. 7 nights for under $1,000 in Fiji including flights, we might have to wake up and smell the coffee!
Groan, wotif are just making things worse!
We should be adding value to the room rates in these quieter times and not dropping the bottom out of them, just to get people in the door! We have not participated in the "5 day sale" because of the required minimum 50% discount and then on top of that the commission that Wotif would take aswell.
Interesting isn't it that wotif promoted this as an aussie promotion but it has had huge promotion on the New Zealand site. Maybe wotif who get their income only from bookings made need revenue as bookings through wotif are down for this month.
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