Thursday, June 25, 2009

Wotif.com extend 5-day sale

Wotif.com has announced that it is extending its 5-Day Sale that is promoting New Zealand to Australian travellers.

The campaign that started on Monday 22nd June was to finish on Friday 26th June, however this has now been extended to run until 5pm (AEST) on the 30th June 2009.

Controversially amongst many accommodation providers, wotif's promotion was tariff focused by the requirement of operators to offer at least 50% off their rack rate.

Although the campaign was a call to action for accommodation providers to expose themselves to more Aussies, wotif have also been promoting the same deals to Kiwis that included a mass email to their customer base today.

We are curious to find out how successful the promotion has been so far and invite our dear readers to offer some comment.

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