Wednesday, November 30, 2011

What would you trade for the story of a lifetime?

Interesting new campaign from Tourism NZ that asks a simple question: "What would you trade for the story of a lifetime?" 

Potential travelers from overseas markets are encouraged to find some stuff to trade to win an epic adventure to New Zealand by submitting either a photo or video. Those that can't be bothered to get off the couch can still participate and have the chance to win by voting on the entries.

This concept should showcase New Zealand as an innovative quirky destination to a younger audience and generate some imaginative consumer-made content via social networks.


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