Love the Excited Train Guy meme at the moment.
A train spotter apparently gets off on ....well...spotting trains and shares his train'gasm on YouTube.
The Excited Train Guy has become a viral hit, attracted MSM coverage and is chock-full of ironic catch-phrases that cool connected kids are dropping into conversation.
YouTube is being rapidly populated with the obligatory remix parodies - But was it real?
...a great lesson in successful viral marketing a tourist attraction.