When we rank the sales channels in order (of average bookings per property), we can clearly see the relativity between the sources of online reservations. Not surprisingly the operator's own website is on top, however the dominance of Booking.com is evident; spanking all others by returning more bookings per 100 rooms than any other source.
Ignoring the chain generated bookings, New Zealand based sources of online bookings amongst this snapshot of Seekom's client base is abysmal - I would suspect that the current trend is that overseas OTAs are widening the gap.
Please note that the data was taken during April 2012 and is expressed:
Channel: Average bookings (per connected property / per 100 connected rooms)
- Operator's own website: 16.8 / 15.0
- Booking.com: 15.9 / 40.5
- Expedia: 9.6 / 32.7
- Wotif: 6.3 / 9.2
- NZ Apartments: 5.9 / 0.3
- Late Rooms / Asia Rooms: 5.1 / 19.1
- Mitchell Corp: 4.5 / 12.1
- NZ Luxury Motels: 4.2 / 0.8
- Venere: 3.8 / 11.3
- Agoda: 1.8 / 2.9
- GuestLink: 1.2 / 7.3
- AA Travel NZ: 1.2 / 3.9
- Orbitz: 1.1 / 3.2
- Check-In: 1.0 / 3.4
- Jasons NZ / Holiday Guide: 0.9 / 2.2
- BookIt NZ: 0.9 / 1.1
- Rates To Go: 0.5 / 1.3
- Hotel.de: 0.4 / 1.0
- Ready Rooms: 0.3 / 0.5
- Budgetplaces.com: 0.2 / 1.2
- AAA Tourism: 0.2 / 1.0
- Suffolk Guides: 0.2 / 0.8
- Need It Now: 0.2 / 0.6
- Ezibed: 0.1 / 0.3
- Roam Free: 0.1 / 0.2
