Tuesday, September 16, 2008

AA's Online Booking Engine

From AA Travel's latest email newsletter, the total number of bookings for the month of August on AA's Online Booking Engine has increased from the previous month by 77%. And it's not just domestic. In August, 36% were booked offshore by inbound travellers.

The graph below demonstrates which regions received the most bookings from AA's Online Booking Engine in August.

Notice that some regions, in particular the West Coast, Nelson, Tasman, Taranaki and Gisborne, had very few bookings.

AA state that the reason for this is simple...there is a very small number of accommodation operators in these regions that are represented on our Online Booking Engine.

There are obviously a lot of people looking, but it is not clear how many are booking!

Total Monthly Bookings by Dollar Value through AA's Online Booking Engine by Region
Online Booking Engine Graph
August 2008 Web Stats
Stat Summary
All web stats are sourced from Nielsen//NetRatings
Website Statistics Summary
AA Travel Monthly Web Stat Summary to
August 2008

Graph
AA Travel Monthly Total Sessions to August 2008
– Domestic Traffic

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