A player that has been in business for a while is, Nova Channel AG from Lucerne in Switzerland. They have been sending out forms for a Hotel Guide that many business owners mistake for a free listing.
We received their offer by mail today that invited us to once again to update our details by signing and returning a form for inclusion in their "Hotel Guide".
Unwittingly many businesses have done this and have agreed to:
- Publish a listing..."in the next and the two following editions..."
- "The cost of the advertisement is EUR 989.00 per edition..."
- "We hereby order one medium per edition at the price of EUR 98.00..."
A good website that outlines the activities of Nova Channel AG is here.