Thursday, July 9, 2009

Target Aimed At Hamilton Motels

The hidden camera segment on TV3's entertainment/consumer program, Target managed to feature one of their perennial favorite subjects - motels.

View the show: HERE

Over the last two years, Target have featured 16 motel properties and follow a similar routine of recording the check-in process with a hidden camera, testing bacteria levels in kitchen/bathroom areas and shining the dreaded UV light on bedding and in the toilet area.

Motels were visited that could accommodate 2 adults and 2 children in Hamilton. Tariff ranged from $110.00 to $185.00.

We would imagine that it would be relatively easy for the show's producers to select certain motel properties that would give the shock horror results necessary to entertain the average voyeuristic viewer. There is a concern that findings at the negative end of the scale will be seen to be commonplace, instill unnecessary consumer anxiety and reflect badly on the motel industry.

This ambush, reality TV style can be most concerning to moteliers. We note that some of the unsavory findings have been reported HERE, however any protest would get little public sympathy and would be counterproductive.
Although we could question some of Target's methods, there is simply no defense for finding less than high cleaning standards in the motels that are featured.

Our congratulations to Aspen Manor Motel that scored extremely highly on the show. I have stayed there myself and it is a great property with excellent operators. Interestingly they were the highest tariff for 4 people at $185.00 - very reasonable we would have thought.

Hopefully the biggest lesson that could be gleemed by viewers is that: "you get what you pay for."
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Carl said...

Agree with you ambush comments, however, if you are in the service industry, you need to have a faultless product. Still see it as cheap and nasty TV.

Anonymous said...

Target has become a grubby formula show that appeals to the lowest common denominator. Luckily not many of their great unwashed viewers have the capacity to stay in motel accommodation.

Their recent treatment of the cafe owner by mixing up test results was dreadful. Hopefully they will pay through the courts for wrecking this owner's business.

Makes you wonder how much of the faults they claim to find are actually real.

Anonymous said...

AGREE WITH YOU CARL

Anonymous said...

Has the motel assoc responded to this?

Anonymous said...

The harsh reality of this pewtrid show is that they are ruining the livelihoods for ALOT of small business owners trying to survive in the hospitality, service and even sales industries! This programe is showing peoples "bad hair days" without any care or consideration to these "targeted" businesses. Fair enough showing things to look out for, but they SHOULD NOT reveal the names of the business, ever! This is just another case of the media getting OUT OF CONTROL! I take my hat off to the Cafes who stood up to them. WELL DONE