At Motella we relentlessly follow issues of importance to the accommodation and travel industry.
One issue that we are keeping abreast of is the Cougar phenomenon.
According to Wikipedia, a Cougar is a "woman over 40 who sexually pursues younger men, typically more than eight years her junior".
In our informative post Calling all Cougars! we exposed an example of innovative niche marketing at Hotel Diva in San Francisco that introduced the Cougars With Personality Package.
In our follow up post Cougar Barbie we further explored Cougar culture.
We now see that Air New Zealand is tapping into the cult of the Cougar by producing a spoof animal planet styled documentary to support a sevens rugby promotion.
Not surprisingly, we like this edgy piece of marketing that pushes the envelope by our national carrier and sexes up travel. We are amused by the few outspoken hand-wringing humorless pinkos that have exposed themselves and just don't get it:
Tomahawk
