Tuesday, May 4, 2010

AA Great Kiwi Road Trips

AA Tourism is about to embark on a new campaign that replaces last year's successful 101 domestic tourism campaign.

Great Kiwi Road Trips is the AA's new tactical domestic tourism campaign. It will create some great eye candy opportunities and we like the concept.

As a Motella exclusive, check out the following video prop that has been created to help spread the word to prospective advertisers.

You might recognise the voice – its Peter Elliott – the same guy who voiced the 101 campaign – the tone of this video will be the same as the eventual 30 second TV commercial that will be used to help launch the campaign to the market.

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