Great Kiwi Road Trips is the AA's new tactical domestic tourism campaign. It will create some great eye candy opportunities and we like the concept.
As a Motella exclusive, check out the following video prop that has been created to help spread the word to prospective advertisers.
You might recognise the voice – its Peter Elliott – the same guy who voiced the 101 campaign – the tone of this video will be the same as the eventual 30 second TV commercial that will be used to help launch the campaign to the market.
