Double Guarantee

The Paihia Accommodation Group is a marketing group made up of of four accommodation businesses in Paihia; The Swallows Nest Lodge, The Nautilus Resort, The Abel Tasman Lodge and The Bay Adventurer Resort.

In the midst of the region's low season, we see that The Paihia Accommodation Group have issued a press release HERE that announces a new and interesting marketing initiative.

The accommodation collective will be offering all of their guests a "Double Guarantee" that they describe as follows:

"First Guarantee; If any guest feels that we do not live up to their expectations, just let us know within a day of arrival and we will refund their payment in full.

Second Guarantee; we believe our prices are very competitive. However, if any one finds a lower price – like for like- we will refund the difference + $5 or beat the competitors’ price by $5"

So will it work?

We guess that the marketing initiative may give a potential guest some reassurance and encourage a few to make a reservation. This could become an important point of difference when a guest compares accommodation options.

But will guests take advantage of the guarantee?

Probably not. We know of an accommodation property that used as a gimmick a money back guarantee if the guest was not satisfied with their stay - it was never used once.