Friday, July 22, 2011

Marketing WIN!

So a marketing team at Tui Breweries after a long boozy lunch came up with the idea of embedding a few pithy spiral grooves within the interior of the neck of bottles containing Tui Blond Larger.

What were they thinking? Surely a 40 something cutting edge accommodation provider wouldn't be silly enough to be drawn into the inane marketing and actually believe that the grooves somehow "invigorates" the beer as it flows through it?


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