It's fantastic to read that you are as excited about opening a box of
new books as we are, and that you welcome the publication of the new
Jasons Motels, Hotels and Apartments guide.
This year we’ve
spent a lot of time listening; listening to our advertisers and
listening to travellers about how to make this guide an even better
resource for everyone. It means that the guide has had a number of
changes (some of which you’ve mentioned, but I hope you don’t mind us
taking this opportunity to point out a few things you didn’t).
Advertising templates have been designed to be easier to scan for our bold listings and the template ads.
Design and editorial overhaul for the regional and town editorial. This
includes a chance for people in the industry to engage with the reader
with the Regional Highlights contributed by advertisers, Jasons staff
and our social media 'likers'.
We’ve gone from an alpha-organised guide to a regional-organised guide.
Photo-based front cover – which you’ve mentioned. We surveyed over 400
travellers to help us find the cover layout that is more likely to get
picked up by the right people.
We love it, and anecdotal
evidence suggests that it's already getting a strong and welcome
response from those who’ve found it at the display stands at the