Travel Company's Social Media WIN

A cheeky opportunist posts a request on Thomas Cook UK's Facebook timeline. Thomas Cook respond with a bland textbook response and quickly get OWNED by competitor, lowcostholidays.com.

Does this make Thomas Cook look bad...nah, probably not. Most people would see Thomas Cook's namesake as trying to game the system, however lowcostholiday.com have managed to supercharge their profile for little investment and have struck social media marketing nirvana by the story being featured in the MSM.