Air New Zealand is the undisputed king of Kiwi promotion across all media channels. One of their many successes is making the pre-flight safety videos a must-see.
Not only do passengers stop what they're doing and watch, the quirky
videos are widely viewed outside the planes via social media channels and this helps build the brand.
The new safety video gives us a welcome rest from Hobbiton and features internationally known British adventurer and television personality, Bear Grylls along with a few familiar Kiwi faces and iconic natural scenery.
An airline company taking the p*ss and providing entertainment during what used to be a somber pre-flight safety briefing risks ridicule...but Air New Zealand has managed to inject fun into this process and does it well.
Worth a look...