With the background of global recession, Cossar has been reported as demanding up to 38% more public funding for Tourism.
The previous government were happy to respond to perceived need, rhetoric and public opinion, however the current government appears to have adopted a business culture and is focused on a return on investment for taxpayers money. Go figure!
John Key does not seem to be impressed with headline grabbing one-liners and prefers suitors to speak the language of business. Through his Associate Minister, Key has sent Cossar away to do some homework. Key has issued the TIA a challenge to return to the Ministry with a business case that includes clear quantifiable goals.
The TIA will need to rapidly transform itself from a tourism trade union into a professional and credible representative of small business.
We wait with baited breath to learn what TIA's response will be ...
