Thursday, October 29, 2009

Motel Identity

This is a great story about a guy that purchased an old 1950's motel sign while surfing eBay under the influence.

He then goes on a road trip to pick up his purchase from the Sunset Motel and is shocked when he discovers that the new owners were replacing their classic old sign with a soulless new one.

The video captures the passion of someone feeling the pain of a motel's identity consigned to the scrapheap. We like the human emotion towards the importance of a motel's history and branding.

Be warned that the video is raw and has liberal use of the "F" word.

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