Entirely Kiwi, a Christchurch-based reservation specialist, recently ran a competition where the winner was awarded a three-month expenses paid trip all over New Zealand to become “Entirely World Famous in New Zealand.” This was a great campaign that attracted some good coverage in the MSM and it's not over yet...
The winner, Nicquel Rhoden will travel the length of New Zealand, participating in different activities and visiting beautiful destinations - basically just being a tourist. This vivacious Ozzie looks to be a worthy winner and her adventures will be interesting to follow.
In exchange for traveling throughout New Zealand, Nicquel will use social media to share her experiences that will hopefully generate a buzz motivating others to start their own Kiwi adventure. Along the way, Nicquel will be mainly staying at motels and this should be a tremendous opportunity to profile the New Zealand motel sector. We like that!
We were so taken with this campaign that we will be hosting Nicquel and her possie on one of her many stopovers. We also intend to drop in the odd post on "Motella" tracking her movements as she showcases the best of New Zealand travel while having a blast on her trip of a lifetime.
Follow Nicquel on: myspace, facebook, twitter, blogspot and wordpress.
We'll see you there!
