Robbie Cooke Wotifgroup MD and CEO
Back in November 2009, we did a post on Wotif.com's plan to move into air travel. Yesterday, Wotif launched its new site in Australia, Wotflight (www.wotflight.com) that claims to offer one of the widest ranges of domestic Australian flight bookings available online.
We were interested to see if there would be any attempt at packaging flights and accommodation - Well, apparently not, however we see that all flight bookings from wotflight.com will recieve a $AUD10.00 accommodation voucher that can be used on wotif.com. The voucher is transferable and valid for 6-months.
We think that the look and feel of the new site is very clean and intuitive that complements the look of its big sister accommodation site Wotif.com very well.
We like the subtlety of cross selling accommodation from wotflight.com and the simple reciprocal hotlinks from Wotif.com. A clear definition and call to action has been maintained between Wotif.com and Wotflight.com. We like that.
Wotif have ignored the temptation to package and appears to be developing two distinct brands. We look forward to Wotflight.com taking off in New Zealand later this year.
***Update***
A kind reader pointed out the fees that Wotflight.com will be charging.
Online reservations will incur a $AUD16.95 Booking Fee per reservation.
Unfortunately, any changes, amendments or cancellations of flights can not be done on the Wotflight.com website and must be advised via email or to a call centre. Acceptance will be subject to the terms and conditions of the airline.
Any charges or amendments that are able to be made where permitted by the airline, will incur a $AUD39.00 Change/amendment Fee.
Any cancellations that are able to be made where permitted by the airline, will incur a $AUD29.00 Cancellation Fee.
Ouch!
