Tuesday, May 3, 2011

Exclusive - Qualmark's New Branding

We love branding and it is with some anticipation that we have been looking forward to attending Qualmark NZ's launch of their fresh new branding collateral that was to be revealed on 1st May, 2011.

As the time has now marched-on with no sign of an invite or any media release from Qualmark, we decided to find out for ourselves what the new branding could possibly look like. In particular, we were curious what was in store for the motel industry.

We enlisted our spies in Auckland to have a delve around the vast recycle paper bin at the rear alleyway of the Tourism NZ offices under the cover of darkness. They came across the following branding mock-up.

Is this really Qualmark's new branding for motels?

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