Should Motel Display Cards Be Consigned To History?

Should the good-old motel display card be committed to the dustbin of past marketing endeavours? Should moteliers desist with the sentimentality of printing motel display cards that gather dust in brochure racks, clutter iSites and the reception areas of other motels?

I was interested to read the results of a study by British online travel agency sunshine.co.uk that revealed that 76 percent of Brits who went on holiday in the past five years did not pick up a holiday brochure before booking. Apparently the internet is the new medium that consumers are increasingly turning to...

OK, so it was hardly surprising that the survey's results validated the online travel agency's business model, however are the results far-off from reality? 

Just how many rack cards are influencing consumers of accommodation to make buying decisions?