I'm a Johnny-come-lately paid-up member of the Apple cult. I love raw consumerism - you have to admire a brand that costs twice as much as its competitors and generates such fanaticism.
There is an updated iPhone due to be released within the next couple of months - I've got no idea what additional features it will have compared to my current model iPhone - but I must have one.
Unlike hard-core Apple Brethren, my life wasn't momentarily paused this week when God-like Apple co-founder and Chief executive Steve Jobs resigned as chief executive.
Luckily for late-in-life converts like me, those quirky Taiwanese folk at Next Media Animation have condensed the wondrous life and career of Steve Jobs into a 2 minute video: