tourism.net.nz were early innovators of on-line tourism directories. Over the years this has become an increasingly crowded market, however with persistence, clever web management and marketing, tourism.net.nz have built up a large database of clients. Neilsen Netratings have consistently rated tourism.net.nz as the most visited tourism website in New Zealand, so it is worth while for operators to consider this medium as part of their web strategy.
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New Zealands most visited most visited commercial tourism web site according to Nielsen Netratings www.tourism.net.nz has a new web site and a new name. New Zealand Tourism Guide as it is now known has been operating successfully for over 10 years on the Internet and attracts equal numbers of domestic and international site visitors.
“The updated design reflects our new branding”, says General Manager Garry Bond, “and together with our new name really reinforces our commitment to local and international travellers who are looking to the Internet for a comprehensive tourism and travel guide”.
New Zealand Yellow Pages Group has owned the company for the last two years confirming it’s commitment to expand online activity overall and in the travel space.
“Our award winning company has always been progressive in its online development and is very aware that it helps influence travellers to choose a destination, said Bond”.
Recent site developments include combining directory listings with direct online bookings and customised multimedia clips showcasing tourism operators.
