Tourism groups believe there are real benefits in working together
The New Zealand Hotel Council (NZHC) and Tourism Industry Association (TIA) have signed a Memorandum of Understanding (MoU) witnessed by heads of industry, local and central government politicians, and government ministries.
Under the MoU, TIA and NZHC will continue to have independent governance structures and independence in their relationships but will operate in good faith and work together collaboratively on issues of mutual interest.
NZHC’s new Executive Officer Sharon Jennings is now working from TIA’s Wellington office. TIA has also co-opted NZHC board member Paul Richardson, Vice President, Accor Hospitality onto the TIA board to further the closer collaboration between the two organisations.
NZHC Chair Jennie Langley says the MoU will encourage the tourism industry to work more cooperatively and present a united front on issues critical to the industry’s ongoing success. “By working in closer alignment the two organisations have already found ways to operate more effectively that will not only benefit our members, but also the industry as a whole,” Ms Langley says. “TIA effectively provides us with a serviced office but the benefits are much greater. We continue to have an independent board and to pursue activities that are in our members’ interests, but the real value is being able to share ideas and work together collaboratively on issues of mutual interest.”
TIA Chief Executive Tim Cossar says the closer alignment between TIA and NZHC will create a stronger voice for tourism in New Zealand and enable practical resource efficiencies for both organisations. “With the economic downturn already having a significant impact on the tourism industry, the case for greater operating efficiencies, increased marketing spend and a united industry lobby has never been more critical. “As a major contributor to the New Zealand economy, tourism will kick start New Zealand’s regional development and be a big part of the solution to getting New Zealand out of its current recession. Having a stronger, more closely aligned industry will help us to achieve this,” Mr Cossar says.
