Cheif executive of wotif.com, Robbie Cooke
It's been no secret that Wotif.com having been planning for some time to expand their online accommodation reselling business into the online air travel market.
Chief executive, Robbie Cooke announced this week that they will be entering the air travel market and going head to head with Australian market leader Webjet.
Initial market penetration will be with the purchase of flight booking website www.travel.com.au.
Further flight booking site acquisitions are planed for the future. It is unclear how flight reservations will be eventually integrated into the Wotif Group and it will be interesting to see if this can be done on Wotif.com without losing the focus and definition of this popular site. Alternatively a separate consumer brand could be developed.
Wotif.com is also planning further development with applications for mobile devices believing that future use of this platform for booking hotel and flight accommodation will continue to grow.
