Friday, December 2, 2011

QR Codes

(Go-ahead and scan it!)

The latest fad of attaching QR codes is becoming prevalent on travel collateral.  

QR codes give purpose and an excuse for those smug smart-phone wielding folk to whip out their beloved electronic devices to discover what enchanting digital message awaits them. I must admit that I'm probably a good target for marketeers that use these randomly formed blocks as curiosity often gets the better of me. 

Like anything new and innovative, accepted rules and etiquette on how and when QR codes should be applied are being made up as we go along. I enjoyed this amusing skit from Scott Stratten, president of UnMarketing, that gives us his unique perspective of QR codes.

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