Wednesday, December 14, 2011

Top-10 destination and accommodation websites

We last took a snapshot of the top-10 rankings for destination and accommodation websites in New Zealand for the week ending 12 November 2011.

After a hard year, stressed Kiwis continue to plan their annual break online. What websites are they browsing? 

TripAdvisor, owned by Expedia remains the most popular travel website that the largest percentage of Kiwis visit while researching travel.

NASDAQ listed heavyweight, Priceline, owns that has made a runaway rise to the number two spot and at number four.

Australian owned rises one spot to the number three position.

Kiwi-owned bookable sites round off the top-10 with TradeMe's Holidayhouses and AA's Bookabach remaining popular while the "Ugly Sisters" - AA and Jasons still attract significant traffic. 

The top-10 rankings for destination and accommodation websites for the week ending 10 December 2011 according to Experian Hitwise are:


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