The budding, wannabe politician paints an unfortunate rich-prick, uptight, detached, honky persona that is an easy target for ridicule.
This week, Craig set his lawyers onto an independent blogger that publishes a satirical blog, The Civilian. Craig's petty and precious actions have handed the MSM an easy cut-and-paste story.
As a leader of one of National's dwindling political party friend-base, Craig needs to quickly familiarise himself with three important rules when interacting with social media.
1. Social media is ALWAYS bigger than you are
2. Beware the Streisand effect