The budding, wannabe politician paints an unfortunate rich-prick, uptight, detached, honky persona that is an easy target for ridicule.
This week, Craig set his lawyers onto an independent blogger that publishes a satirical blog, The Civilian. Craig's petty and precious actions have handed the MSM an easy cut-and-paste story.
As a leader of one of National's dwindling political party friend-base, Craig needs to quickly familiarise himself with three important rules when interacting with social media.
1. Social media is ALWAYS bigger than you are
2. Beware the Streisand effect
3. N.F.W.A.B.
