Friday, June 25, 2010

Popular Kiwi Travel Websites

So what are the most popular travel websites in New Zealand?  

Experian Hitwise have provided a snapshot of the most popular travel websites that they have included in the "destinations and accommodation" category for the week ending 19 June 2010.

Predictably, TripAdvisor remains on top with Australian owned Wotif close behind.

It is interesting to see the rising prominence in the ski related sites at this time of year mirroring a promising start to the ski season.

TradeMe may still be struggling to raise profile of its Travelbug accommodation website, however their sister site is a runaway success and is helping to promote an emerging new accommodation sector.

Rank Website Domain Percentage of Visits Previous Position
1 TripAdvisor 4.39% 1
2 3.87% 2
3 Mt Ruapehu 2.96% 6
4 2.92% 5
5 Stuff - Travel 2.49% 3
6 2.37% 4
7 Jasons Travel Media 2.31% 8
8 AA New Zealand Travel Guide 1.94% 7
9 1.86% 10
10 New Zealand Tourism Online 1.85% 9

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