Tuesday, June 29, 2010

Traveller Review Snapshot

AA Tourism unleashed their "Been There" traveller review programme last week. 

We mentioned in a previous post that the introduction of new accommodation guest feedback platforms will cause intense debate and stir up the New Zealand motel industry over the next 12-months. We welcome this. 

AA Tourism have opted for a soft launch and have been busy behind the scenes collating 1646 reviews for 557 different properties from guests that have booked accommodation via their online reservation engine.

The results from a 3-month snapshot taken earlier this year were mostly from motel stays and make interesting reading.

The average scores out of 10 for each question were:

Cleanliness/maintenance 8.1
Reception/parking areas 8.3
Range/quality of facilities 7.8
Satisfaction price/value 7.9
Response from staff 8.3
Friendliness/welcome 8.5

The average guest gave an overall satisfaction score of 8.2 out of 10. Not too shabby!

Only 11% of reviews had a score under 5 and over 85% of respondents recommend the property they reviewed.

A snapshot of the types of travellers are also interesting to note:

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