When it comes to multi-media marketing, Air New Zealand are at the top of their game.
In the build up to the RWC, Air New Zealand have today released their new in-flight safety video. Until recently, who would have thought that an in-flight safety brief could be used as a marketing tool for an airline?
Air NZ's marketing team seem to understand that travel should be sexy and fun, with a bit of humour thrown in for good measure:
Tomahawk
