In a tweet sent to followers today, Jasons announced that they will be lessening their hand-wringing angst by giving away native tree seeds to their advertisers:
We say that no business should shrink and apologise for its core business. Man-up and have pride in what you do. Printing 5.7 million guides is impressive, so why not stand up and be proud of this fact.
Business should not be seen as a social welfare adjunct. The best “social” role for any business is to meet consumers' needs in the most efficient manner and this is how capitalism has raised living standards to the level we enjoy today.
We respectfully request that you keep your native trees earmarked for us and credit our account instead;-)
