Thursday, September 9, 2010

Stripped Down Hotel Offer

I must admit that I never heard of Tune Hotels - they operate properties in London, Bali and Malaysia. The hotel group have announced plans of expanding further into the UK by opening a further 15 hotels in London by 2017.

Tune Hotels have a unique point of difference. In order to offer low entry tariffs, they charge for all extras including: luggage storage, daily housekeeping, hairdryer, safe, television, Wi-Fi, towels and toiletries.

The use of the bed and shower seem to be the few room amenities that are inclusive of the knock-down room rate;-)

In the following video, Mark Lankester CEO of Tune Hotels explains a little about the budget airline model that the hotel group have introduced to the accommodation market: Click HERE.

We are not convinced that the public will be necessarily turned on by this experience.

In the accommodation industry if you can create a consistent, comfortable and safe environment with a sense of occasion then you will succeed. One acid test for any accommodation complex is to speculate how many couples that check-in are likely to engage in sex. If it is a high ratio then as an operator, your'e doing it right!

Something tells us that if an eager gentleman books into a Tune Hotel with his girlfriend or wife looking for love, he may check-out dissappointed:

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