We see that after receiving a thrashing from VRWC bloggers and licking their wounds over the mandatory Easter shut-down, Labour's marketing arm the PSA have managed to get their FAILED "Nice To Have" social media campaign back on track.
Like most of their comrades, the PSA do not appear to understand what social media really is. Social media is a platform to create two-way-conversations, it is NOT shouting heavily moderated one-way messages.