Air New Zealand is the undisputed king of Kiwi promotion across all media channels. One of their many successes is making their pre-flight safety videos a must-see.
Not only do passengers stop what they're doing and watch, the quirky videos are widely viewed outside the planes and help build brand awareness.
The new safety video is gaining views at a stratospheric rate on YouTube before it's pressed into service. It stars Ed O'Neill (Modern Family, Married with Children) and Kiwi, Melanie Lynskey (Two and a Half Men, Up in the Air).
Maybe not their best work, but still worth viewing...