Tuesday, July 10, 2012

Apple Shun Environmental Registration

I'm a Johnny-come-lately paid-up member of the Apple cult. I love raw consumerism - you have to admire a brand that costs twice as much as its competitors and generates such loyal fanaticism. 

Apple with its recent announcement that it has pulled its products from U.S. government-backed registration of environmentally friendly electronics makes me love the Apple brand even more...  

Apple are often criticised by the left for their apparent lack of philanthropy and reluctance to be lured by the silliness of triple bottom line accounting. 

As other brands are tripping over themselves to generate the impression that they are new-age, planet saving, social service adjuncts, Apple have been busy building a formidable company, creating thousands of jobs and changing the lives of millions of people with kick-ass consumer products. 

New Apple management seem to be carrying-on from former CEO, Steve Jobs that shunned an invitation to be part of the hand-wringing, grandstanding wealth apologists that formed The Giving Pledge, founded by Bill Gates and others to persuade the nation’s multimillionaires to give away their fortunes.

The company's latest move to remove Green Electronics Certification from its products in favour of design will outrage eco-zelots - I like that.
“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition.”
-Steve Jobs

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