Tuesday, July 17, 2012

EziBed Extend

We see that New Zealand’s original online last minute accommodation booking site, Ezibed.com will be moving their availability window from 28 to 365 days.

This is probably inevitable. It would appear that new owners, Christchurch based tourism service provider, Mitchellcorp are attempting to capture customers that were unable to instantly book accommodation via Ezibed outside the 28 day restriction.

In some respects, it is a shame that this marketing point of difference will be lost, however with most properties utilising rate parity across all websites, in reality the customer promise of "last-minute" rate options didn't stack-up against sites offering longer term booking options.

It will be interesting to see if Ezibed will use its Kiwi ownership as marketable point of difference and if Mitchelcorp can boost Ezibed's fortunes by using the scale of its existing investment in tourism.

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