In an interesting marketing twist, we see that Air New Zealand's controversial social media ambassador and English-language abuser, Rico is appearing on overseas blogs.
Rico has been featured on the popular aviation advocate and geek blog, Airline Reporter by answering questions posed by the blog's creator, David Parker Brown.
Although it can't be underestimated the resource needed to create a one-off personalised video, this appears to be a simple and effective way to promote a brand via social networks.
What sort of questions would you put to Rico?
Tomahawk
