Friday, November 26, 2010

Irrelevant Advertising

There's a lot of noise in the advertising world at the moment and it is becoming harder for companies to make the public pause and consider their offer. As soon as media tries to blatantly sell a product or service we tend to switch off.

Apparently it is creativity and emotion that makes advertising successful, not portraying the key benefits about the product or service. 

Will the following three and a half minute epic video sell any more services for the telecommunication company that commissioned it?  This is hard to say.

However, we were more than happy to sit back and enjoy an advertising company's imagination gone wild within a fantasy metropolis world that defies reason and the laws of physics.

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