When used with a smartphone, augmented reality allows a user to view real-time pictures through their camera on their phone and it comes alive with overlaid imagery that provides personalised information.
In a lead up to the London 2012 Olympics, I see that Holiday Inn London Kensington Forum is claiming to be the world’s first "augmented reality Hotel" by using the technology to bring digital versions of Britain’s athletes into rooms of the hotel.
I personally would be more impressed if iPhone wielding guests had the opportunity to beam-in a version of Liz Hurley into their hotel rooms...something for another hotel chain to promote perhaps?
It looks like the Holiday Inn will get reasonable media exposure from using the gimmickry of augmented reality in its promotion.
