The apparent motivation is use social networks to raise awareness and drive change that will take-out Kony. The cause appears to be a noble one - there doesn't seem to be any dispute that the Lord's Resistance Army (LRA), headed by Kony have committed atrocious crimes.
Along with online viral success will come detractors and the internet is now full of armchair commentators disputing the finances, motivation and the effectiveness of the "Kony 2012" campaign including a Tumblr blog called " Visible Children" that is receiving heavy Internet traffic.
"These problems are highly complex, not one-dimensional and, frankly, aren't of the nature that can be solved by postering, film-making and changing your Facebook profile picture, as hard as that is to swallow"Whatever your views, this is a significant and powerful news story. We all want to believe that the power of the internet can expose and take-on tyranny.
