Friday, March 16, 2012

Host Accommodation - Refresh

Our Friends at Host Accommodation have been busy updating their brand and have released the obliquity press release to media outlets (see below). 

As a point of difference, this quirky and innovative accommodation marketing group have also attached this supporting video...

Friday 16 March 2012


After an extensive review, Host Accommodation has just completed a brand overhaul across its network of nearly 90 properties throughout New Zealand.

Brand positioning is recognised by Host as being increasingly critical in a marketplace that is more than ever cluttered with product offers.

“Over the past 12 months we have conducted an in depth strategic review across all aspects of the Host Accommodation business” said Chris Lee, General Manager of Host Accommodation. “As a result of this work, we identified that consumers need clear and consistent messaging in order to understand our unique brand positioning and benefits” said Mr Lee.

Host’s customers will now find its member properties more easy to find with a move to bold new yellow street signage. In addition, the Host brand has been modified to reflect the yellow colour-way across all online and offline communications including the Host Blog, You Tube Channel and Map Directory.

“Our in depth research has provided a better understanding of the needs of our customers” said Mr Lee. “It’s a challenging marketplace and our “Free Bonus” programme and superior customer service mantra is driving a large portion of repeat customers”, he said.

Host Accommodation has also embarked on new digital marketing activity including QR codes linked to seasonal promotions powered by online video. Focus has been placed on added value benefits such as FREE internet which is available across the network.

“Host’s current Family Break video prize draw promotion features on the Host website, facebook competition page and You Tube Channel. In addition to accommodation vouchers, the prize draw includes a Philips Dual Screen Portable DVD Player and I know from experience these are great when travelling with kids!” says Mr Lee.

Host Accommodation Group has a network of nearly 90 hotels, motor lodges & motels conveniently located throughout New Zealand.

More information: Chris Lee - General Manager 027-253-7185

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