Friday, March 16, 2012

NZ's Top-10 destination and accommodation websites

We last took a snapshot of the top-10 rankings for destination and accommodation websites in New Zealand for the week ending 10 December 2011 at a time when Kiwis were eagerly contemplating their Xmas/New Year break.

After the "Summer of Discontent," workplaces are filled with vitamin D deprived drones that are feeling somewhat ripped-off after spending their valuable end-of-year break under cloud cover and rain.

Will Kiwis have a second crack at taking some leisure time off and travel to a domestic location? If so, what travel websites are they spending their time at work browsing while the boss is looking the other way?

No surprises that first placed TripAdvisor, owned by Expedia remains the most popular travel website. This site still attracts the largest percentage of Kiwis researching travel.

Big spending NASDAQ listed comes in at number 2.

Of the bookable accommodation sites, Australian owned remain consistently popular.

AA Travel and TradeMe's Holidayhouses also attract good traffic levels.

TravelBuoy appears to have made a "rogue" showing in the top-10. This website has a contact address in India and uses accommodation inventory from Travelocity. Time will tell if this is a one-off top-10 appearance?

Rounding off the top-10 is AA's Bookabach and TravelBug (that have recently launched a mobile site).

For this week's snapshot, we see that Jasons is MIA, however we expect to see them back soon...

The top-10 rankings for destination and accommodation websites for the week ending 10 March 2012 according to Experian Hitwise are:

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