Saturday, July 6, 2013

Enjoying the journey?

Out of blatant self-interest of promoting travel, the public needs to get passionate about cars again - we need them to fall in love with the car as a mode of transport, get behind the wheel and enjoy the journey.

The car is the ultimate prize of consumerism, we need to rid ourselves of senseless new-age guilt and celebrate the benefits of living in a modern, mobile society while burning carbon.

We've agonised over car manufacturers producing bland, insipid vehicles that bow to political correctness and eco-guilt. We've even accused Holden of feminising their brand.

If more car brands could evoke passion, then more commuters would be converted into travellers.

Maybe there's still hope...

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