While a lot of public money is spent on destination marketing, New Zealand is getting a lot of marketing bang for nix as Kiwis feature their talents on global viral social media content.
A quick surf around the interwebs has uncovered two trending videos that are grabbing attention around the world.
The world's cutest haka is currently ranked number one in Ireland:
And Aussies are warming to Kiwi cutral-cringe ambassador Levi "Nek Minnit" Hawken with this dodgy video currently ranked in their top 10: