Monday, July 15, 2013

The Star Trek Hotel

Film studios invest big dollars across all media marketing their latest block buster movie and I wonder if the idea of film studios partnering with hotels to create themed rooms as part of the promotional mix will catch on?

Paramount have teamed up with a hotel in Brazil, to create a Star Trek suite, which will be available for the next month or so.

The tariff is advertised for single occupation for just $USD 670 a night or $USD 715 for a couple - I'm guessing that most die-hard trekkie fanboys will be booking-in for the single rate;-)
"The Sheraton Hotel in Sao Paulo features decoration and furniture based on Star Trek, including graphics of the Enterprise, more Starfleet deltas than you can shake a phaser at, and walls covered in space imagery. Those starry walls include some seven thousand crystals, and an array of LED lights which can be commanded to do a variety of effects via remote control in the room. Architect Pedro Luis Scalise's intention was apparently to make those staying in the room feel immersed in outer space.

Visitors also get breakfast, access to the hotel's other facilities, and tickets to see Into Darkness thrown in too. Plus if they want a souvenir the hotel are offering some exclusive Star Trek merchandise: You can get a pair of, uh, expressive, Star Trek boots, which are offered for the bargain price of $1500. Or if you really want to show off, you can invest $10,000 in a white gold Federation/Starfleet ring, which features sapphires and diamonds in the starry face of the Federation emblem."

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