Wednesday, March 17, 2010

Communicating With Australians

There is no doubt that our Ozzie cuzzies continue to be the rock stars of our overseas visitor stats.

It is interesting to see the different techniques being used by NZ tourism organisations to lure the Australian market. 

Destination Northland have created an innovative marketing campaign by using an Ocker character called Baza to speak to Australians in their own language.

Will this social media campaign hit the mark or will simply be a study in cultural cringe?

We think that it's sooo bad, that it just might work:

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